Why Audit?

There are several reasons why it is important to audit an event or trade show:

  1. To ensure confidence in the audience numbers reported by the event or trade show organizer.
  2. To ensure consistency in how the numbers are audited.
  3. To help ensure your event or trade show objectives are realistic and achievable.
  4. To budget and plan more effectively.

WHAT DOES AN AUDIT MEASURE

An audit measures the actual total attendance. Here is the basic formula used to measure total attendance:

Exhibit-Only Attendees
+ Conference (delegate) Attendees
= Total Verified Attendance
+ Analysts, Speakers, Press, Exhibitors
= Total Attendance