There are several reasons why it is important to audit an event or trade show:
- To ensure confidence in the audience numbers reported by the event or trade show organizer.
- To ensure consistency in how the numbers are audited.
- To help ensure your event or trade show objectives are realistic and achievable.
- To budget and plan more effectively.
WHAT DOES AN AUDIT MEASURE
An audit measures the actual total attendance. Here is the basic formula used to measure total attendance:
+ Conference (delegate) Attendees
= Total Verified Attendance
+ Analysts, Speakers, Press, Exhibitors
= Total Attendance