The Exhibition and Event Industry Audit Commission (EEIAC) provides structure and direction for the proper implementation of independently conducted exhibition and event attendance audits and promotes the wider use of such audits.
The EEIAC represents the broadest cross-section of users of audited event attendance data including exhibition organizers, exhibitors, corporate event organizers, trade show organizers and advertising and marketing agencies. The EEIAC has created and distributed standards for the conduct of event audits for trade shows and consumer eventsWho is EEIAC?
What is an Event Attendance Audit?
The Event Attendance Audit is an objective review by an independent (and certified) auditor of registration data (including interviews) to objectively confirm the number of Exhibit Only and paid Conference Delegates who actually attended an event or trade show. The report by the auditor summarizes the data.