| There are several reasons why it is important to
audit an event or trade show: |
| 1) |
To ensure confidence in the audience numbers
reported by the event or trade show organizer. |
| 2) |
To ensure consistency in how the numbers are
audited. |
| 3) |
To help ensure your event or trade show objectives are
realistic and achievable. |
| 4) |
To budget and plan more effectively. |
