The Exhibition and Event Industry Audit Commission (EEIAC) provides structure and direction for the proper implementation of independently conducted exhibition and event attendance audits and promotes the wider use of such audits. The EEIAC represents the broadest cross-section of users of audited event attendance data including exhibition organizers, exhibitors, corporate event organizers, trade show organizers and advertising and marketing agencies. The EEIAC has created and distributed standards for the conduct of event audits for trade shows and consumer events. For more information about EEIAC contact eeiac@exhibitionaudits.org or go to www.exhibitionaudits.org.